When you’ve completed a complex website design, the last thing you need is for small details to compromise the overall effect. It’s definitely worth taking an extra look at the finer details before you go live, as these finishing touches could make all the difference.
Even if you consider yourself an expert, are all of these points on your to-do list when you complete a web design project?
1) Set anti-aliasing to Sharp
An essential tool when working with typography is your anti-aliasing menu. This allows you to pick from a variety of preset modes for your text, with the intention of keeping it as clear as possible and preventing loss of quality. For most cases, changing the default setting of None to Sharp will greatly improve the quality of your website text.
2) Use a grid to align everything
It’s best to make sure of the built-in grid in your design program to make sure everything is aligned and straight. If it’s off, something won’t look quite right. If you’re using the latest edition of Adobe Photoshop CC, for example, snapping to grid lines automatically is easier than ever and you’ll see matching measurements appear automatically on your screen when you place things correctly.
3) Ensure everything looks consistent
From your choice of fonts to your branding, everything across your website needs to match if you want to look professional. Don’t just try to match the colour of your logo by eye – if you want it to look the same, use a colour picking tool to get the exact hue.
4) Eliminate rogue formatting
Sometimes when copying and pasting in content from different sources or changing your mind about formatting as you go, some elements may not match up properly. Make sure you iron out any discrepancies before launching your site, again to ensure consistency.
5) Consider the sales funnel
Whatever your exact customer journey is on your website, you need to make sure your web design facilitates this. People need to go from awareness and understanding of your brand to being persuaded to purchase a product or service. To help them on their way, optimise your design for conversion with plenty of calls to action and a clear path to the finish line. Design is just as important in this mission as content, and indeed any other strategy.