Design Trend: Watercolours In Graphic Design

Taking inspiration from watercolour painting techniques has really caught on in the last couple of years, and is still increasing in popularity. Here are a few tips on incorporating this trend into your print and online designs.

Virtual or real?

Firstly, you’ll need to decide whether you want to work with real-life brushes and paint to create your watercolour design, or use software to digitally create a similar effect. If you have the required skills, Photoshop is a great platform to experiment with a wide range of different brushes and styles.

Choice of colours

The final effect of your design can vary significantly depending on your choice of colours, so don’t randomly cycle through bright primary colours while you’re working. Instead, think carefully about what has worked well for you in the past and try to be original at the same time. If you’re promoting a brand, you need to consider the existing colours in their logo and corporate design scheme to ensure consistency whilst not blending into the background too much.

Creating texture

If you use real paint and scan or photograph your work to use in digital form, you should be able to capture a rich and attractive texture. This isn’t automatically present when you use virtual paints, so you’ll need to add a pattern or texture mask to bring your design to life. Try to vary the hue you use so the finished effect is more realistic and vibrant.

Adding typography

Ensure you choose a font that isn’t too fussy if you’re overlaying text on your watercolour. The background is the focus here, so the text needs to be very clear. In most cases, matching the text colour to your background will have the best results in terms of emphasising the colours in your paintwork.

Keep it simple

Overall, the best examples of watercolours being incorporated into web and print design have one thing in common: they only use exactly as much of this effect as required. Going too far with this technique will make your work look messy. You need to maintain a balance with clear and sharp lines to keep everything structured and in order. Small bursts of watercolour effect, however, can draw attention to the most important points.

How to use Characters with Graphics Effectively

Using graphics is one of the most effective ways that you can promote your business. The graphics are more effective because they have the ability to convey a certain message faster if they are used in the right way. Just like when using other business promotion strategies, it is good to ensure that you use them in the proper manner. You need to ensure there is high level creativity on how you use the graphics, so that they can attract the attention of high number of people and grab their attention too. One way of doing this is to use characters together with the graphics. This is not an easy process because any small mistake when using both of them can end up messing up all your efforts. This article provides you with some tips on how characters can be used with graphics.

It is good to note that graphics boosts legibility of the message you want to convey. Studies have shown that more 35 percent of people tend to react fast when the text message presented include a graphic. This happens because the human brain has the ability to decode icons and symbols faster than text. Graphics also enhance recognition and reduce the time that many people take to comprehend images. To enhance this efficiency, it is good to include some characters that will even make it easier for people to comprehend the message that you are conveying to them. To get this benefit, it is important to use the right characters to improve the reaction further.  Continue reading

7 Shop & Signage Graphic Styles

There are different types of graphic styles that you can make use of to promote the products and services that you provide in the market – such as custom made neon signs, plaques, etc. In the modern days there are great innovations that have been made in this field, so it is not hard to get a graphic style that will meet your specific business promotional needs. The most important thing is to ensure that you choose the one that suits your needs and one that will attract the attention of a lot of people. Below are some of the major shop and signage graphic styles that you can use.

3D logos and text

If you want to use graphics for high profile applications, you can make use of a three dimensional signage. This graphic style is ideal and will give positive results when used in such instances. Depending on your budget and objectives there are different options available for you. Some of them include laser cut stainless steel, non-illuminated or illuminated channel letters and others. High efficiency LEDS or the classic neon tubing can be used for a light source. Continue reading

5 Major General Styles of Graphics

In the modern days, the way business people promote their products have changed a lot as a result of the rapid development in Internet technology. There are a lot of innovation and creativity applied in developing designs especially when it comes to graphics. Graphics contribute greatly to the success of a website. Using the right graphic styles can help your website attract more audience who will have great experience when navigating through your website. There are different styles that you can apply to ensure that your website gains a competitive edge over those of your competitors in the market. Here are some general styles of graphic that you can apply.

Build your own style

DIY graphic styles are effective because they assist you to develop your own graphics that are customized depending on your own business. This means that at the end, you have graphics that suit the products or services that you provide in your business. There are modular constructions kits that can assist you come up with versatile graphics for your website. The kits come in hybrid forms that combine many elements in different ways to provide this versatility.

Timeless heritage

To make a new brand identity unique in an already competitive market, there is a need to clean, timeless and communicate in a clear way. Many consumers embrace global brands that show real international aesthetic. In order to attract more you can make use of traditional styles that involve use of bold colour stripes and simple fonts.

Handwritten type

Nowadays, there is digital perfection everywhere. The flawed, raw products that are made using hands are becoming more appealing. Therefore, you can decide to use graphic style made by human hands that contracts the one that are made digitally. Such a graphic style brings in more personality and brings a real sense of authenticity to a website.

Type from object

There is also the graphic style in which designers manipulate everyday objects into spontaneous and playful topographic designs. The alphabets are developed from scavenged and collected objects. They are unique and other individualized aspect of any business. The use of alphabets makes graphics look unique and more natural compared to those that are developed in a digital manner. Continue reading

4 Ways How Graphics Influence the User Experience

The use of graphics on websites can have positive or negative effects on the user experience depending on how they are used. If you make use of the graphics in the right manner, you should also expect that your site visitors will also be happy with them and vice versa. This is why it is always recommended that you gain knowledge on how to use the graphics on your site to avoid disappointing your visitors. You should not just use any kind of graphic, you should only use those that are relevant to your text and those that are of high quality. Here are some of the ways on how graphics influence the user experience.

Make your posts more interesting to your users

Most web visitors like having an interesting times when they are reading different posts on the web. If you have great and attractive pictures on your website, users will have an interesting time and would like to visit your site many other times in the future. On the other hand, if you have poor graphics, you can be assured that your site user will be disappointed and will not read the rest of the content you have present to them. Users will even be intrigued of why you have used a certain graphic on a certain post making them to read it. Great graphics make users to have great experience and refer others to your website.

Connects users to the text presented

When you make use of goods graphics on your website, you can be assured that your site users will be more connected to your website. This is because the graphics will provide them with clarity to the text making it more understandable to your users. The graphics support what you have presented leading to better understanding. This is why it is crucial that instead of making use of high quality graphics, it is also important to use the right graphics. Continue reading

5 Tips on How to Use Graphic Styles on your Website

When you develop a website, your main goals should be to ensure that you get as many visitors as possible. It is the number of visitors that you get on your website that will determine how successful you will be. There are a lot of things that you must do to ensure that your website gains a competitive edge over others in your own niche. One of the tricks is to ensure that you make use of the best graphic style that will be appealing to the users. To ensure that you succeed, this article offers you a comprehensive guideline on how you should use the graphic styles on your website.

Suit the purpose of the website

The first thing you must ensure is that you make use of graphic style that fits the organization, purpose and style of your webpage. The style used should enhance the structure, design or the informative content of the page without distracting the attention of the users. As much as you might want to add some images to your page because they demonstrate fancy new effects, you must consider whether they fit or not.

Avoid heavy graphics

Graphics are very effective when they are used in a website; however it is good to note that they might also bring some issues with the loading speed of the site. You should make sure that you do not use the graphics with large size because they will make your page to load very slowly. It is good to note that the speed in which your website loads determines a lot the experience that your visitors have. The faster it loads the more you will be able to attract a lot of traffic and vice versa. Continue reading