Graphic design career

A graphic design career is a perfect job for an individual who is both creative and is knowledgeable in using media software. Their job is to send across a message through their graphic design. The designs are mainly used for different marketing purposes by organisations or individuals. A graphic designer should be able to execute various tasks including designing business brochures, logos, business cards, banners and other forms of advertisement.

They also work very closely with their client to create an idea of what their client is trying to achieve or who they are looking to target through their graphic design. They must be able to communicate well and ask the right questions to get the information they need to create a design that meets the end goal of their client.

Design Software

Graphic designers are highly skilled and knowledgeable on different kinds of digital software as their main job is to be able to use them effectively. The most popular software are from the Adobe programs including Illustrator, Indesign, Dreamweaver and Photoshop. There are thousands of tutorials online on how to use these Adobe programs.

Jobs

If you decide to follow these career path, then know that graphic designer can work in different places. For instance, graphic designers can work for various types of companies including advertising agencies, printing companies and publication companies. You may also look into joining a small firm who are outsourcing their design services to other small organisations. Or you may decide to freelance and be self-employed.

Landing a job

To apply for a graphic design position, you must be able to provide a portfolio that highlights your skills and showcases designs that you have previously made. Portfolios can be provided through print or online. You can build your portfolio by creating projects of your own or freelancing online.

Top free tools for creating social media graphics

social media graphics

Image contents on social media have now become a massive factor for attracting more people to your page. It’s essential that your images are created in a way that can catch people’s attention. Images can also be included and combined with text to provide information for your followers. With so many tools available, for some, you won’t have to spend a penny on creating your own social media posts. To help you get started, we’ve gathered the best free tools that you can use right away for your social media page.

Adobe Spark

The adobe spark provides you with ready-made templates to choose from. Each template is divided into size, category and design types. What’s great about these templates is that each detail can be customised to your preference. If you’re looking for royalty-free images, then look no further. They have plenty of royalty free images on their library, and you can easily upload them to your template.

Canva

Canva is the easiest and fastest tool for creating your social media contents. Their drag and drop tool is most useful for beginners for designing a high-quality content. The interface provides you with ready-made templates for your chosen social media. They have a huge range of templates, illustrations, icons, images and font styles.

Snappa

Snappa is best used for image contents that requires a lot of texts. The tool will help you design your background by using effects and customisation. Their font texts are also editable to the full extent. They have a variety of fonts available too.

Desygner

Desygner is an app that you can use straight off from your phone. It’s q quick way for creating a simple content for your page. Their platform is easy to use, and it allows you to share your images quickly.

Big Mistakes To Dodge When Redesigning Your Site

The shelf life of a typical website is probably only three years or so. As a result, you might feel as if you constantly have a new design in the works. This isn’t a bad thing, but it does mean your site design might not get the full attention it deserves.

It’s hard to look at your new website with fresh eyes after spending a while working on, but you need to be objective in order to spot when you’re making some of these common errors…

Skipping the planning stages

A solid and strategic plan will be needed in order to move forward with your project and allocate resources to it appropriately. Without this, expect your website design to fail at one of the first hurdles and end up stuck in development hell.

Letting creative energy take over

It’s well worth getting stuck in with the creative side and bringing as many original ideas to the table as possible, but you can’t let this take up too much time or move your website in a direction that doesn’t match your original objectives.

Poor conversion optimisation

If you don’t focus on encouraging your website visitors to support you and become paying customers, then you have to question why you invested in the site to begin with. Don’t let designers function completely independently of your marketing staff, as their online success will depend on the design process and vice versa.

Undoing SEO progress

If you want to make structural changes to your site or revise the content, be aware that this could undermine the positions you have earned on organic search results. For example, if you change the URL of a page to something shorter and snappier, remember to redirect the old URL to the new one using a permanent redirect if you want to retain the SEO value of any links pointing to that page.

Removing successful features

If you have found a formula that works, don’t get rid of it until you have a tried and tested replacement. You’re not bound to use the same design forever, but until you have evidence that your new version performs just as well, you shouldn’t axe it just because you’re bored and risk cutting off a revenue stream.

Web Design Trends in 2019

Technology advancement has given us more variety when it comes down to choosing a web design. It has also allowed us to expand our expectations to something much better. With new inventions and developments, trends will be forever changing as the year goes by. This year in 2019, we can expect to see a lot more of modernised design. Below are some of the trends you can expect to see.

White spaces

Modern trends are now all about keeping it simple and professional. More and more websites are now using designs that contains white spaces. It shows a cleaner and more organised look. As the design and overall layout are made simple, it’s also easier for users to navigate around the site. Your contents are also more readable with white spaces.

Animation

The animation is now back on trend. It can be used to create content animations that will keep your visitors entertained. Some may avoid this kind of trend purely because it may affect the loading time of the site. However, there are tools that you can use to optimise the content to ensure it won’t affect the loading speed of the site.

Uneven shapes

We tend to see the same regular shapes like circles or squares. However, we’ve recently seen a new trend of using odd and uneven shapes for the past few months. The irregular shapes look like they have been manually drawn and illustrated to look uneven. The shapes look unique and eye-catching and also adds character to a website.

2D Flat Design

Flat design is another popular trend that goes hand in hand with white space. Both patterns are used to help your website look minimal and simple. One of the main reason why many designers use this type of design is for a faster loading website. The flat designs ensure your site doesn’t look too busy and doesn’t contain massive files that may affect the loading speed.

Benefits Of Creative Flash Web Design

websiteDespite Flash is a great way to design a website, even the best tools can have horrible outcomes without proper guidance by the user. There are techniques and tips that you should be aware of when using this type of design. We’re going to look at the good, the bad, and the ugly of Flash websites to help you create something that you can be proud of.

 

The Good

Flash websites offer many animations that can be used to enhance your site. These are best used to make the site appear easier to navigate through. For example, by having a photo navigation box that allows the user to click navigation arrows that move through the pictures would be an excellent use of Flash.

Also, since it’s easier than ever to host videos on your web page, you can have instruction videos on your website for the user to learn more about your product or service. Sometimes, web designers will have a video automatically start when the page is opened that may have a person standing there to explain the product or service, and this is commonly seen among professional sites.

The Bad

When you have too much content on a page, it will make it take longer to load. People don’t like to wait for pages to load or videos to buffer, and so they will usually just leave before you even have a chance to show off your page. Don’t fill up your page with unneeded animations, videos, and games. In short, don’t make it too “flashy.”

Another big mistake that designers make is they put too much effort into their navigation system, and it just makes it plain out confusing. Users need something simple so that they can easily get from page to page. Nobody wants to spend time trying to figure out how to use a site when they can easily Google a different one.

You will also want to make sure that your site has plenty of plain text content. Search engines don’t pick up on a lot of Flash objects, and you still need to try and implement some search engine optimisation to gain traffic in the first place.

The Ugly

Things can get pretty ugly when it comes to Flash design. For starters, when a designer puts two videos that are set to automatically play when a page opens, this causes a lot of unwanted noise and distraction. Neither video can be understood, and you will quickly lose traffic.

Also, not only can too much animation make your website take longer to load, but it can distract from the central theme and ruin the site itself. Take it easy on your traffic’s eyes.

How Can You Create a Dynamic Flash Web Design

video player

When choosing how to design your website, there are many different pieces to consider. One of the biggest choices you can make is to create one using standard HTML or to go with something that is more visual, such as Flash. This type of design is becoming increasingly popular because it has been proven to be more aesthetically pleasing to site traffic, which makes them more likely to stay on the page. Let’s take a look at some of the benefits that it can provide for your web page.

A professionally designed website is essential for businesses. It will need to look visually appealing, yet also need to optimised and navigate properly. There are many guides for all types of computer and design solutions including Flash available for more information.”

Cross-Platform Compatible

The Flash plugin is supported on a vast majority of web browsers out there, and that allows for your site to be easily viewed by anyone, no matter what device they use. This allows for people that use this design to be able to reach out to anyone who comes across their site instead of having a page that doesn’t load right, which can be common with HTML.

Flash also integrates seamlessly with popular content management systems such as WordPress, Joomla, and Drupal. This makes SEO a breeze as these platforms can be easily configured for search engines. Some of the best CMS for SEO can easily be incorporated with beautifully animated flash.

Animations

The original purpose for Flash was to allow for animations to be created. This makes it a perfect tool for displaying animations on your site, and with the help of a web template, this can be done rather easily. Animations provide a bit of enjoyment for your viewers and can draw their attention to certain areas of the page. To make complex animations, however, you would need a computer or laptop with considerable specs.

Video Player

Unlike with HTML, it doesn’t require a special plugin in order to play videos. Itself is able to host videos on a web page without needing something like Windows Media Player in order for it to play. Videos can be a great way to present information to your target audience without requiring a bunch of words. If a picture can represent a thousand words, how much is a video worth?

Games

Flash games run much smoother than games created with other languages, and they are often more compatible with different devices. They are a great way to entertain your web traffic so that they remain on your page. Some websites even design their entire site around the games because they are so addicting to casual gamers. If you wanted to really get creative, you could create games that match your product or service.

Vector Graphics

Vector graphics make things look much smoother and higher quality, and this is one of the pieces that Flash focuses on. By using it, a website builder can make their web page appear more professional.

Conclusion

Overall, these types of websites are much better than a simple HTML designed site. You can easily make one for yourself using a web template, which is typically available through a website builder. Start developing your own Flash site today!

5 Essential Finishing Touches To Perfect Your Web Design

When you’ve completed a complex website design, the last thing you need is for small details to compromise the overall effect. It’s definitely worth taking an extra look at the finer details before you go live, as these finishing touches could make all the difference.

Even if you consider yourself an expert, are all of these points on your to-do list when you complete a web design project?

1) Set anti-aliasing to Sharp

An essential tool when working with typography is your anti-aliasing menu. This allows you to pick from a variety of preset modes for your text, with the intention of keeping it as clear as possible and preventing loss of quality. For most cases, changing the default setting of None to Sharp will greatly improve the quality of your website text.

2) Use a grid to align everything

It’s best to make sure of the built-in grid in your design program to make sure everything is aligned and straight. If it’s off, something won’t look quite right. If you’re using the latest edition of Adobe Photoshop CC, for example, snapping to grid lines automatically is easier than ever and you’ll see matching measurements appear automatically on your screen when you place things correctly.

3) Ensure everything looks consistent

From your choice of fonts to your branding, everything across your website needs to match if you want to look professional. Don’t just try to match the colour of your logo by eye – if you want it to look the same, use a colour picking tool to get the exact hue.

4) Eliminate rogue formatting

Sometimes when copying and pasting in content from different sources or changing your mind about formatting as you go, some elements may not match up properly. Make sure you iron out any discrepancies before launching your site, again to ensure consistency.

5) Consider the sales funnel

Whatever your exact customer journey is on your website, you need to make sure your web design facilitates this. People need to go from awareness and understanding of your brand to being persuaded to purchase a product or service. To help them on their way, optimise your design for conversion with plenty of calls to action and a clear path to the finish line. Design is just as important in this mission as content, and indeed any other strategy.